Circle Sites Niche Focused Websites

What is Circle Sites Marketing?

Circle Sites provide an evolutionary concept in website marketing strategy. Today, businesses tend to create large sites covering every aspect of their business, whether it's the various business units they have, the numerous products they have to offer or the number of vertical markets they serve. Most designers recognize the importance of quick navigation to content supplying search boxes, pull down menus, and links but large multi-produc or multi-service websites make streamlined navigation for the visitor difficult.

Another problem is that these website attempt to "talk" to all the various niche audiences using the same language and imagery for all. The typical approach is to make the message generic so that it will appeal to all audiences - the realty is that this type of message appeal to no one.

The solution is very affordable and is called Circle Sites.

The Circle Sites approach sets up niche sites (Circle Sites), each devoted to a particular business unit, product set, or vertical market, with each of those sites pointing back to your main site. Using this approach you can target a niche audience much better than you can with a large (non-niche focused site).

All Circle Sites will be set up at their own domain. It is best to choose a domain that aligns nicely with your main domain (example : www.domain.com --> circle site domain www.domain-niche-focus.com). This will help you with the search engines.

All Circle Sites will have a comprehensive linking strategy boosting rankings with the search engines (remember that search engines love to see incoming links). As the owner of a set of Circle Sites you will have complete control over the linking text and the direction of the link. Think about how you will be able to boost the ranking of your main "money" site with a set of Circle Sites linking in to it.

To learn more about how to implement a Circle Sites Marketing approach please visit http://www.circle-sites.com.

 

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